How to Increase Organic Traffic To Your Website

A Step-by-Step Method to Increase Organic Traffic By Deeply Understanding Your Market.

If you’re a founder, CEO, or CMO, and you’re frustrated by a lack of organic traffic after investing time and money in an SEO strategy. You’re in the right place. I will show you how to align your research, keywords, and content strategy into a holistic marketing machine that works.

Yes, I can even help you if you’re in an extremely competitive market or you’ve tried and failed at “SEO” before. When approached in the right sequence, you can build a strategy that will drive significant organic traffic to your website.

You never have to worry about Google algorithm updates. Or get antsy about what your competition is doing. Fact is, most businesses don’t sequence their approach to organic traffic.

And their SEO initiatives fail.  But rather than wasting time, you can attract the right traffic that’s looking for exactly what you’re selling. And similar to launching a rocket into space, you just need to know the correct sequence.

Pipeline Truffle Pig in Space

Pig contemplating just how far he will go to find the perfect keyword strategy. Learn more about us and how this pig came to be.

Why is organic traffic important?

When approached in the right order, keyword strategy, research, and writing are the highest leverage activities in marketing.

Understanding the words your target market uses, you naturally target and attract traffic that buys. And if you’re looking to grow, finding a channel that is repeatable and scalable is the key to sustainable growth.

By conducting thorough research and identifying the needs and wants of your ideal target audience, you can effectively cater to their interests and outpace competitors in any market. Delivering what your target market is searching for, you can scale your business and boost organic traffic without resorting to magic tricks.

there's no magic trick to increasing organic search

You’ve entered a magic free zone.

But still, even well-funded Silicon Valley startups’ keyword strategies suck. They’re incomplete, they’re obvious, they’re fragmented. The content is not great.

It all comes down to picking the right keywords, how you structure information on your website, the value of the content you create, and how quickly you create it. All core tenets of good SEO.

And despite what some will tell you — it ain’t rocket surgery. In the very competitive climate we all face, “ain’t nobody got time or money to mail in your strategy.”

The neon truffle pig.“You are competing with every brand out there. You’re competing with every marketing message that’s running on every platform on every device on the face of the planet.” – Luke Sullivan. Hey, Whipple, Squeeze This

Why do so many companies struggle to build a keyword strategy that works?

Lack of research, impatience, and false information.

Teams get overwhelmed by metrics. Distracted by what the competition is doing. Scattered trying to wrangle 1000s of keywords and take the “gurus” advice.

And everyone in the business gets dismayed by the increasing gap between your brand and the competition. All this results in founders’ frustration with a lack of growth and a lack of coherence in their very expensive SEO and content strategy.

They content you produce doesn’t perform and seems like a big waste of time and money. But increasing organic traffic doesn’t have to be this complicated.

So how do you build a strategy that will increase organic traffic for your business?

I’m glad you asked.

That’s why I started this website. After several years sitting on the domain I finally figured out what I wanted to do with it. I want to talk about keyword research, and why it’s a great way to not only understand the market’s demand for business, but it’s the best way to get deep into analyzing the competitive landscape.

It’s a crash course in product marketing and demand generation. You’ll learn your audience, the messaging and positioning in the market, what companies’ content is 🔥 and which ones are 💩.

There are many strategies to increase organic traffic. And I don’t want to shit on anyone’s keyword research process. I am partial to my own process and the results speak for themself.

Typical results of solid keyword research and SEO execution.

3,975% increase in organic traffic with holistic keyword theme strategy in a very competitive SaaS market (cost per click was more than $200 per). The site went from 1,000 branded sessions in 2020 to about 160K non-branded by the end of 2023. At the same time the business went from $10M in ARR to more than $65M.

But there are always new tools AI and ChatGPT. Oh and all the experts yammering on LinkedIn. So I’m building this website in the spirit of keeping my blade sharp. I want to build this thing as a R&D lab dedicated to the tactics that work rather than arguing.

I mean, what’s more of way to prove your process works than a website researched and written about keyword research?

What are you going to find on this website?

Some good content, maybe something that makes you think about the importance and future of SEO, keywords, and the next evolution of the internet.

Accordingly you’re going to find a lot of content about keyword strategy

  1. Research keywords, which ones to prioritize content for, which to track, and which to ignore.
  2. Choose which focus keywords should you choose for your pages? What to do if you get dinged for keyword cannibalization.
  3. Structure your research into a keyword theme strategy which is a tactical, easy to follow, strategic and useful for you, your team, or your clients.
  4. Build a content machine that outpaces and outperforms your competitors’.
  5. Competition, why competition matters and why people are overly obsessed with it in general.

Who is this website for?

  • You – Maybe you’re a fellow marketer doing some research to get smarter, or develop some ideas after you’ve been assigned the task of “increasing organic traffic” and you’re wondering where to start.
  • You manage a team – Maybe you’ve done some SEO and found that it doesn’t work for your business? Maybe you’re ready to throw in the towel and write off this whole “organic search” channel all together.
  • You have a client – Maybe you’ve sold someone some marketing services and now you’ gotta put your $ where your 👄. is
  • CEO/founder looking for answers to why the SEO initiative you’ve invested time and money into isn’t working?

I’m here to help you — the site gives me an outlet to write about the ideas that have been rattling around in my head for years.


Those who cannot change their minds cannot change anything.

-George Bernard Shaw